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MagGrow signs a three-year partnership with Dijkstra & Langeweg

Dublin, Ireland, August 10, 2018- Today, MagGrow and Dijkstra and Langeweg announced a three- year partnership to distribute MagGrow technology exclusively for Amazone in the Netherlands. Dijkstra & Langeweg is a leading Amazone machinery distributor in the Netherlands. Both companies are very excited to introduce the technology to crop growers in the Netherlands. Since 2006 Dijkstra & Langeweg has been a full-line Amazone dealer and has vast experience with the Amazone sprayers. 

Under the terms of the agreement, MagGrow has granted Dijkstra & Langeweg the exclusive rights to distribute and commercialise MagGrow products and technology specifically for Amazone Sprayers in the Netherlands. Both MagGrow and Dijkstra & Langeweg are looking forward to this joint business development and are well positioned to expand their reach with this partnership in this very important market. 

MagGrow is excited to work with a such a well known agricultural brand as Dijkstra & Langeweg in the Netherlands’ said Gary Wickham, CEO, MagGrow. ‘Not only is Dijkstra & Langeweg a leading dealer of Amazone sprayers, it is a very well recognized brand in its own right providing many years of great service. The MagGrow team look forward to working with Dijkstra & Langeweg and developing a relationship in years ahead’

 

About MagGrow

MagGrow, an Irish company, was set up in 2013, employs over 25 people and currently operates across three different regions; the USA, Canada, and Europe.

MagGrow is a patented, proprietary technology for droplet formation that yields superior drift reduction of over 70% and spray coverage performance of up to 40% compared to conventional spraying. MagGrow has many other benefits to drift reduction and coverage such as significant reduction in water usage by up to 50%, extended spray windows, and reductions in labour.

The MagGrow system has no moving parts, is easy to install and maintain, and can be fitted to a new or existing crop sprayer. There is an increasing demand on food & water, and MagGrow’s technology is supporting a more sustainable food production system.

MagGrow is working closely with leading research universities including Harper Adams University in England, University of Wageneingen in the Netherlands, and Trinity College Dublin. While prompted by competitive demands and the global challenge of meeting the needs for future food production, MagGrow’s primary focus is on meeting customer needs, and satisfaction based on results.
 

See more at: www.maggrow.com

About Dijkstra & Langeweg

Dijkstra & Langeweg is a leading distributor of Amazone Sprayers in the Netherlands. Amazone has 17 locations throughout the Netherlands and is one of the leading brands in the Netherlands.

 For further information: http://www.dijkstralangeweg.nl

 

Contact:

Ian Finnegan

ian.finnegan@maggrow.com

+353 87 677 2484

 

Dijkstra & Langeweg contact:

Gerralt Langeweg

kraggenburg@dijkstralangeweg.nl

+31 6 2237 4598

 

 

 

 

 

MagGrow Appoints Conrow As Exclusive Sales Agent For Ireland

Dublin, Ireland, July 18, 2018 - Today, MagGrow and Conrow Limited announced an agreement for Conrow to act as an exclusive sales agent for the Irish market. Both companies are excited to introduce the technology to crop growers in the market. Conrow is led by Dermot Rowan who has been in the agriculture business for decades and recognises MagGrow as a leading agricultural technology in the crop spraying market. Under the terms of the agreement, MagGrow has granted Conrow the exclusive rights to distribute MagGrow products and technology in the region. MagGrow is now positioned to expand its reach with this partnership in Ireland over the coming months and years.

‘MagGrow is excited to work with a such a well known figure as Dermot in the promotion of our products in Ireland’ said Mel Hurley, Chief Financial Officer, MagGrow. Dermot brings a wealth of experience and knowledge of the crop sector from his previous experiences, having led companies like Drummond, the feed, seed and grain merchants, and is ideally placed to get the MagGrow brand firmly established in the Irish market. I look forward to developing our relationship further in the years ahead.’

About MagGrow

MagGrow, an Irish company, was set up in 2013, employs over 25 people and currently operates across three different regions; the USA, Canada, and Europe.

MagGrow is a patented, proprietary technology for droplet formation that yields superior drift reduction of over 70% and spray coverage performance of up to 40% compared to conventional spraying. MagGrow has many other benefits to drift reduction and coverage such as significant reduction in water usage by up to 50%, extended spray windows, and reductions in labour.

The MagGrow system has no moving parts, is easy to install and maintain, and can be fitted to a new or existing crop sprayer.

There is an increasing demand on food & water, and MagGrow’s technology is supporting a more sustainable food production system.

MagGrow is working closely with leading research universities including UC Davis in California, Harper Adams University in England, University of Wageningen in the Netherlands, and Trinity College Dublin. While prompted by competitive demands and the global challenge of meeting the needs for future food production, MagGrow’s primary focus is on meeting customer needs, and satisfaction based on results.

See more at: www.maggrow.com

For further information:

MagGrow; Jemma Burke, Marketing and Brand Manager, Jemma.burke@maggrow.com

Conrow; Dermot Rowan, Managing Director, derrowan@gmail.com, Mobile 087 255 9953

MagGrow takes up residence at Farm 491

Dublin, Ireland, July 4, 2018- MagGrow are excited to announce that they are now working in conjunction with Farm491, based at the Royal Agricultural University in the UK.

MagGrow have taken up residency in one of the new Farm491 workshops near Cirencester, which will be used for research and testing. Farm 491 is a space for innovators to grow their business by applying technology to agriculture.

The link to the Royal Agricultural University gives members access to the University’s support and knowledge network that includes farmers, entrepreneurs, investors and academics. Members also have open access to farming data, research, equipment and resources.

Nick Jessop, MagGrow Head of Crop Science:

‘The new MagGrow facility at Farm491 provides us with an ideal location from which to conduct our field and semi-field trial programme, with the University farm offering an excellent selection of suitable trial sites. MagGrow has previously worked with similar organisations to advance the development of its award-winning technology, such as the Western Growers Innovation Center in Salinas, California, and has always found being surrounded by other innovators in the agricultural sector to be highly stimulating and rewarding experience. We look forward to developing our relationship with Farm491 and the RAU further in the coming years.”

Dr Ali Hadavizadeh, Farm491 Program Manager:

‘As the global population continues to rise and is expected to reach 10 Billion by 2050, the seriousness of the challenges to the food supply chain and the subsequent environmental impacts should not be underestimated. We at Farm491 are on a journey of discovering, supporting and nurturing new ways of farming that will guarantee the availability of quality, nutritious and affordable food for all whilst preserving the planet's health and wellbeing for future generations. MagGrow with their ground breaking innovative and environmentally friendly spraying equipment technologies sit at the heart of our vision and we are truly privileged to have them base their Crop Science division at one of our workshop units at Harnhill. Their presence and interactions with our start up community will energise, inspire and enhance our collective approach to finding solutions for challenges that lay ahead. Welcome on board and we wish you continued success."

About MagGrow

MagGrow, an Irish company, was set up in 2013, employs over 25 people and currently operates across three different regions; the USA, Canada, and Europe.

MagGrow is a patented, proprietary technology for droplet formation that yields superior drift reduction of over 70% and spray coverage performance of up to 40% compared to conventional spraying.

MagGrow has many other benefits to drift reduction and coverage such as significant reduction in water usage by up to 50%, extended spray windows, and reductions in labour.

The MagGrow system has no moving parts, is easy to install and maintain, and can be fitted to a new or existing crop sprayer.

The AgTech Series: An Interview with Gary Wickham of MagGrow

The AgTech Series: An Interview with Gary Wickham of MagGrow  

Challenge Advisory chats to Gary Wickham – the CEO and founding member of MagGrow, to discuss the AgTech industry, Wickham’s career challenges and highlights thus far, and what the team are currently up to at MagGrow.   

Founded in 2013, MagGrow is an Irish AgTech start-up, and currently operates across three continents, North America, Europe and Africa.  

MagGrow is a spraying technology that helps farmers grow more by using less. The system gives better coverage than conventional crop spraying systems. The two core benefits are 70% drift reduction and 20-40% increased coverage.  Recently named as one of Successful Farming’s AgTech Start-ups to Watch in 2018, the future is bright for MagGrow.  

  

Can you tell us a bit about your career prior to MagGrow? 

Before I was the founding member and CEO of MagGrow, I started my career at Henkel Loctite in Ireland, holding several senior management positions, including the responsibility of building and operating Loctite’s first cleanroom facility for its Biomedical and Microelectronic product ranges. After receiving my MBA, I joined Reheis Pharma Ireland as the managing director with a turnover of over €40m. In 2003, I co-founded and set up Staycity apartment hotels, a highly successful international business with a turnover in excess of €70 million and over 500 employees. 

 

Could you tell us more about MagGrow and the work you’re currently doing? 

 MagGrow is a patented and proprietary technology solution that uses permanent rare earth magnets as part of an integrated system for droplet formation that reduces pesticide spray drift by over 70% and increases crop spray coverage by between 20-40% depending upon the crop. In addition to these two core benefits, our customers are seeing many other benefits such as up to 50% water usage reduction, better environmental compliance, and enhanced spray windows. MagGrow performs better than conventional technology in higher wind speeds and reduced labour requirements. The system does not require a power source, has no moving parts, is easy to retrofit to tractor booms and has very low maintenance. MagGrow technology is currently offered as a retrofit kit for tractor booms for any size and is brand agnostic.  

We also offer a backpack bespoke sprayer for greenhouse growers, where customers are using 50% less chemical and water. We are actively in discussions with some of the OEMs about incorporating MagGrow technology into new sprayers at the manufacturing stage. We are working with distributors to sell our products to our growing customer base in Canada, USA, Europe and South Africa and will be announcing some new dealerships this year. We have also started discussions with some strategic partners to scale our business. 

  

How have you seen the AgTech sector change over time in Ireland? 

Incredibly, a small nation like Ireland with a population of approximately 5 million people grows enough food for over 80 million people. There are ambitions to double that number but that is a very difficult challenge in the face of climate change and much higher regulatory and compliance requirements.   

The solution can only be met by sustainable farming, i.e. using less scarce resources such as land and water to grow more. Innovation is the key and I am delighted to see so many stakeholders in Ireland in both the government and private sector step up and see not only the challenge but the opportunity that this brings. Ireland wants to be a leader, not only in AgTech, but also in Innovation. There are great examples of this in the private sector with companies such as Dairymaster, Glanbia, Kerry Group, McHale, Keenans (Alltech), etc. In the public sector, you have world class organisations like Teagasc and other fantastic Universities and Research Centres. 

 

What areas of AgTech are you most passionate about? 

Agriculture is facing many challenges. The world needs to grow the same amount of food in the next 40 years or so as in the last 10,000 years combined, yet places like Africa, Asia and California are using over 80% of the total available water just for agriculture alone. So the team and I at MagGrow are delighted to be part of a company that’s doing its piece to solve some of the greatest food and water challenges that this planet is ever going to face. We love what we do and are very excited about MagGrow’s potential as we develop out new applications in areas such as Irrigation, where initial studies show that we can reduce water usage by up to 37%. 

 

In hindsight, what advice would you give to yourself five years ago when you first started the company? 

 Hindsight is always a wonderful thing. Yes, we have made some mistakes but less than we probably would have if I didn’t have a team with 50 years cumulative successful startup experience. The key is to know when to pivot and to act decisively. You can have a great technology but you also need a brilliant team. If I was to do one thing differently, I probably would have entered the US market quicker. 

 

Are there any people or companies in the industry that inspire you? 

Several. Bill Gates, he is such a generous man and the work he and his wife do with the Bill & Melinda Gates foundation is fantastic and a credit to them both. Richard Branson has had many bad days but picked himself up, started again and built several successful businesses and is always willing to try new things and question convention. On the investment side, you can’t beat Warren Buffett as one of the shrewdest and best brains out there. 

 

What are the biggest challenges you have encountered in the industry? 

 Farmers can be slow to adopt new technology so you have to win their trust, develop your relationship with them and provide them with customer and independently verified data. That can be a long process. In addition, many farmers are struggling right now with the ever increasing costs of inputs, water and labour shortages and poor profit margins. But that’s where MagGrow fits in as MagGrow typically provides a return of investment in less than one year for farmers. We are making it cost effective to innovate and be sustainable. 

 

What do you think has been your biggest career highlight so far? 

 Nothing can beat seeing the faces of farmers as they see a MagGrow demo for the first time and realise they can control drift and get better coverage, something which is a major challenge for conventional technology. We have also done some work with small farm-holders in Africa who were using 50% less chemical and water to achieve the same coverage that they have with their current conventional technology. These farmers are typically very poor so it is very gratifying to know we can help the poorest of the poor. There are over 500 million small farm-holders in the world so we see this as a major exciting project. The next stage will be to find partners to help us manufacture and scale MagGrow technology for this group in a cost efficient way. 

 

Do you have any exciting upcoming projects? 

 Yes, aside from the ones already mentioned, we have a number of exciting projects in development. We have partnered with Harper Adams University in developing our new Intellectual Property, which has applications in Ag and non-Ag areas as well as conducting benchmarking activities and Industrial Research. We have established Crop Science operations in Farm491 based at the Royal Agricultural University in the UK where we are doing further semi-field work and field studies to support our third party research accreditations, customer and strategic partner studies as well as new product development support.  

Finally, we are about to embark on a major research project with Professor Michael Coey and his team in Trinity College, Dublin. Professor Coey is a world expert in magnetism and magnetic materials. The work will be co-funded by AMBER (Advanced Materials and BioEngineering Research), a Science Foundation Ireland funded centre that provides partnerships between leading researchers in materials and industry.

 

Technology enables you to achieve better coverage while reducing drift.

The Food and Agriculture Organization estimates that between 20% and 40% of the crops grown around the world are lost each year due to plant pests and diseases. While growers combat pests by spraying herbicide, fungicide, and insecticide, one of the biggest challenges with conventional spraying methods is controlling spray drift so it doesn’t move beyond its intended target.

An innovative concept developed by Ted Lenhardt, a Florida-based inventor with more than 40 years of experience in agriculture, would provide a solution. However, using a fine droplet size while trying to maximize drift control is a key challenge for conventional drift-reduction technologies because fine droplets take longer to fall out of the air and are harder to control.

“From Ted’s extensive research, he knew that existing pesticide spraying technologies for crops were a compromise between cover-age and drift control,” says Gary Wickham, a founding member and CEO of MagGrow. “Approximately 70% of what is sprayed during conventional spraying is wasted.” Intrigued by his work, Wickham, along with David Moore, decided to invest in developing Lenhardt’s basic idea.

“Using a fine droplet size provides more uniform coverage,” explains Wickham. “Besides using less inputs and water, you generate less waste by minimizing pesticide runoff to the soil and water.”

However, using a fine droplet size while trying to maximize drift control is a key challenge for conventional drift-reduction technologies because fine droplets take longer to fall out of the air and are harder to control.

This is where the MagGrow spraying technology steps in. It uses patented and proprietary technology for droplet formation that yields superior spray-drift reduction and spray-coverage performance.

“Our customers are seeing two core benefits: 70% drift reduction and at least 20% to 40% improved coverage, depending on the crop, along with significant reduction in water usage (up to 50%),” says Wickham.

MagGrow consists of manifolds and rods that utilize permanent rare earth magnets. This helps alter the fluid properties, which, impacts the spray profile characteristics and adhesion properties. The system has no moving parts, is easy to install and maintain, and can be fitted to a new or existing crop sprayer.

A typical 80-foot sprayer requires a minimum of six main magnet housings, one boom arm magnet housing per boom section, and one nozzle adapter per nozzle. The cost is around $30,000 with a return on investment of about six to 12 months.

xx Successful Farming at Agriculture.com | July 2018

 

MagGrow signs a deal with GroeNoord Ag & Turf

Dublin, Ireland, June 18, 2018 - Today, MagGrow and Groenoord Ag & Turf announced a partnership to distribute MagGrow technology in the following provinces of Groningen, Drenthe, Friesland, Flevoland and Overijsel. Both companies are excited to introduce the technology to crop growers in these provinces in the Netherlands. Groenoord has been in the agriculture business for decades and recognises MagGrow as a leading agricultural technology for its large customer base. Under the terms of the agreement, MagGrow has granted GroeNoord the exclusive rights to distribute and commercialise MagGrow products and technology in the region. MagGrow is now positioned to expand its reach with this partnership in these provinces.

‘MagGrow is excited to work with a such a well known agricultural brand as GroeNoord in the Netherlands’ said Ian Finnegan, Head of Sales, MagGrow. Not only are GroeNoord a leading John Deere dealership in the Netherlands, it is a very well recognized brand in its own right providing many years of service to its ever growing customer base. MagGrow is delighted to work with Groenoord to continue to develop the MagGrow brand in the Netherlands’

About MagGrow

MagGrow, an Irish company, was set up in 2013, employs over 25 people and currently operates across three different regions; the USA, Canada, and Europe.

MagGrow is a patented, proprietary technology for droplet formation that yields superior drift reduction of over 70% and spray coverage performance of up to 40% compared to conventional spraying. MagGrow has many other benefits to drift reduction and coverage such as significant reduction in water usage by up to 50%, extended spray windows, and reductions in labour.

The MagGrow system has no moving parts, is easy to install and maintain, and can be fitted to a new or existing crop sprayer. There is an increasing demand on food & water, and MagGrow’s technology is supporting a more sustainable food production system.

MagGrow is working closely with leading research universities including UC Davis in California, Harper Adams University in England, University of Wageneingen in the Netherlands, and Trinity College Dublin. While prompted by competitive demands and the global challenge of meeting the needs for future food production, MagGrow’s primary focus is on meeting customer needs, and satisfaction based on results.

See more at: www.maggrow.com

About Groenoord

Groenoord, specializing in John Deere equipment, is the largest agriculture dealer in northern Netherlands. Groenoord has 12 locations offering equipment, service and finance to it large customer base.

See more at: www.groenoordbv.nl

For further information:

Contact:

ian.finnegan@maggrow.com

M: +353 (87) 677 2484

MagGrow signs a three-year deal with Senwes

Dublin, Ireland, June 8, 2018- MagGrow and Senwes announced a three-year partnership to distribute MagGrow technology in Central South Africa. Both companies are excited to introduce the technology to crop growers in South Africa. Senwes has been in the agriculture business for 109 years and recognises MagGrow as a leading agricultural technology for their large customer base. Under the terms of the agreement, MagGrow has granted Senwes the exclusive rights to distribute and commercialise MagGrow products and technology in Central South Africa. MagGrow is now positioned to expand its reach with this partnership in this important market. The partnership is a strong strategic fit, leveraging the companies’ respective strengths.

‘MagGrow is excited to work with a such a prestigious agricultural brand as Senwes in South Africa’ said Gary Wickham, CEO, MagGrow. Not only are Senwes the leading John Deere dealership in Central South Africa, they are a very well recognized brand in their own right providing over a century of service to their ever growing customer base. MagGrow is delighted to be associated with such a powerful brand and successful organization as Senwes and I look forward to developing our relationship further in the years ahead.’

Francois Strydom, Chief Executive of the Senwes Group, said: “In line with our sustainability objectives and, inter alia, our contribution to environmental conservation, this partnership with MagGrow is of great value to Senwes. We are also committed to offering our clients the latest and best innovation solutions and this ground-breaking technology will add value to our solutions-offering to our clients. We are looking forward for a mutually beneficial partnership between Senwes and MagGrow, that will also be experienced by our clients”

About MagGrow

MagGrow, an Irish company, was set up in 2013, employs over 25 people and currently operates across three different regions; the USA, Canada, and Europe.

MagGrow is a patented, proprietary technology for droplet formation that yields superior drift reduction of over 70% and spray coverage performance of up to 40% compared to conventional spraying. MagGrow has many other benefits to drift reduction and coverage such as significant reduction in water usage by up to 50%, extended spray windows, and reductions in labour.

The MagGrow system has no moving parts, is easy to install and maintain, and can be fitted to a new or existing crop sprayer.

There is an increasing demand on food & water, and MagGrow’s technology is supporting a more sustainable food production system.

MagGrow is working closely with leading research universities including UC Davis in California, Harper Adams University in England, University of Wageneingen in the Netherlands, and Trinity College Dublin. While prompted by competitive demands and the global challenge of meeting the needs for future food production, MagGrow’s primary focus is on meeting customer needs, and satisfaction based on results.

See more at: www.maggrow.com

Providing Sustainable Innovation to Eliminate Wasteful Spraying Practices

CEO Gary's chats with Disruptor Daily where they discuss the problems the Ag industry are facing, what trends are taking place, and what the future looks like.

1. What’s the history of MagGrow? Where and how did you begin?

GW: MagGrow came from a chance meeting a few years ago, when my brother, Derek, met Ted Lenhardt, a Florida-based inventor with a background in agriculture spanning 40 years.

Ted had developed the basic concept for what is now MagGrow. From his extensive research, he was aware that existing pesticide spray technologies for crops were a compromise between coverage and drift control, which meant that approximately 70% of what is sprayed during conventional pesticide spraying is wasted.

I invested in the concept along with David Moore and acquired the IP from Ted Lenardt, who is still an advisor and shareholder of MagGrow.

In 2013, MagGrow was launched in Nova UCD with just two employees along with backing from Enterprise Ireland, and since then employee numbers have risen to almost thirty. MagGrow operates across three global footprints; the USA, Canada, and Europe. The head office is now located at Orchard House, on Clonskeagh Road in Dublin, Ireland.

2. What specific problem does MagGrow solve? How do you solve it?

GW: To meet the increasing population, the world needs to grow the same amount of food in the next 40 years as it has in last 10,000 years combined. Yet, today, agriculture alone uses over 80% of the total available water in many parts of the world, and this daunting challenge can only be met by sustainable innovation.

One of the biggest problems facing all farmers worldwide is pesticide drift. The world needs crop protection, as, without it, it is estimated  we would have only 30% of the food we currently grow. The net effect of drift is contamination, farmers suing farmers, governments suing farmers, new buffer zones, new regulations, etc.

MagGrow

Over 70% of the $60 billion in crop protection products sprayed is wasted using conventional technology. However, to meet regulatory compliance, farmers need to find a balance between drift control and crop coverage.

Farmers use larger droplets to reduce spray drift, however, these larger droplets mean that the solution runs off the plant and into the soil, rivers and streams, causing contamination. All farmers want to use smaller droplets to increase coverage, but this isn’t possible with conventional technology.

This is where MagGrow comes in.

MagGrow is a patented, proprietary technology for droplet formation that yields superior spray drift reduction and spray coverage performance. It solves the problem by reducing drift by up to 70% and improving coverage by at least 20-40%, depending upon the crop and spraying conditions.

MagGrow delivers significant savings in pesticide usage, uses less scarce resources such as water and labor, extends spray windows and meets environmental and legislative requirements. Critically, MagGrow reduces the risk of pesticide drift into neighboring fields.